SMEG wanted a social media campaign featuring eight products on sale for Valentine’s Day, offering free delivery and a rose as a gift for someone special. To avoid a predictable approach, I created playful, romantic quotes inspired by each product’s function, paired with clean, minimal graphics. The main challenge was moving away from SMEG’s controversial previous campaign and developing something completely different: modern, fresh and heartwarming.
Love with Smeg
Can I be the toast of your bread?
Bread, salt and heart. (Albanian expression)
The perfect mix: you, me and a little love!
You warm my soul
The only thing I can tolerate before coffee are your kisses
I want to squeeze you!
