When I was working at BoldCrest as an Art Director, this project was by far, the one that I enjoyed the most because of how well all the elements of this campaign fell into place and also because the client gave us creative freedom. Hot Dog, a tasteful and youthful product from Hako, which launched in the market with an energetic and cool demeanor to target young consumers. In order to create a correlation between the customer and the product, the strategy was to build awareness through nostalgia and visuals that this target was already familiar with, but with a twist. All these iconic movie posters were adapted to have details around the Hot Dog to make the viewer feel an emotional relation, closer to the product and engaged when they recognized what movie was represented in the poster.
